WeSmile is a startup company (similar to Invisalign) that approached us with existing website designs. They wanted to improve the look of these pages, but had very limited budget. I provided some UX/UI and branding design solutions for them to improve the customer journey through the website, and persuade users to make a booking.
This included CTA button colour recommendations, simplifying the palette and layout for better flow. As the design was modular (and being developed externally) I provided feedback for desktop only. This project was designed in Sketch.
DESIGN EXAMPLE OF RECOMMENDATIONS
BEFORE (LEFT BELOW) - AFTER WITH UX/UI RECOMMENDATIONS (RIGHT)